Cembra is the main place of the Cembra valley, stretching on a large southern terrace at an altitude of 670 m.
Wine-growing is of major importance in Cembra. This is also the reason for the numerous high-quality wines produced all over the place. Among them are such lovely wines as the Müller Thurgau, Nosiola or Cabernet. A particular testimony of the local history is the Etruscan situla, a precious ceremonial vessel, which is contemporaneously exhibited at the Castello del Buonconsiglio in Trento.
The historical village centre features the most beautiful church of the surrounding area, a Gothic one dedicated to St Peter with numerous frescoes and paintings and a wooden triptych of the 16th century.
Majestic palazzi and rural quarters characterise the historical village centre. Among them is Palazzo Barbi, seat of the local tourism board. Its interesting façade - painted by Egidio Petri of Segonzano - depicts all 11 emblems of the valley’s municipalities.